South African Insurance Association

+27 11 726 5381

About Us


The South African Insurance Association (SAIA) is the representative body of the short-term insurance industry. It represents the industry to all relevant stakeholders to ensure a sustainable and dynamic industry. SAIA has 59 members, comprising all categories of short-term insurers, including reinsurers. Its members abide by the SAIA Code of Conduct, which ensures adherence to best-practice industry standards and self-regulation.


To promote and represent the interests of the short-term insurance industry, while leading and enhancing the efforts of the industry to become recognised and trusted as an important contributor to the South African economy and society.


  • To encourage fair and ethical treatment of short-term insurance customers
  • To favourably represent the short-term insurance industry in such a way that all stakeholders have trust and confidence in the industry
  • To create an environment in which industry members can share information, debate important and relevant issues, and create a common vision for the short-term insurance industry
  • To create opportunities for the industry and to embark on initiatives that will enhance its image and reputation amongst all stakeholders
  • To promote understanding of short-term insurance to all stakeholders
  • To promote awareness of the industry and its contributions to society and the South African economy


SAIA Media Release: Crime stats- safety tips

SAIA Media Release: Crime stats- safety tips Sep 28, 2016

Take precautions to protect your family and your property: A sustained increase of almost 15% in car hijackings over the last two years and an increase in both residential and business robberies reflected in the recently released national crime statistics are a cause for concern. To address this and help promote preventative safety action on the part of consumers, the South African Insurance Association (SAIA) has responded with safety tips.

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R80 million Spent on consumer ed.
35% Est. vehicles insured
R102.8 billion Gross written premium
59 Member companies