• The representation of its members' interests to the public in a proactive manner
• The representation of its members' interests to government at all levels
• The provision of a forum for discussion of common interests in the short-term insurance industry
• The facilitation of information flow among its members
• Interaction with all associations operating within the insurance industry, both locally and abroad
• Interaction with all relevant organizations and entities especially in the key priority areas

• The Association of Marine Underwriters in South Africa (AMUSA)
• The South African Machinery Insurers Association (SAMIA)
• The South African Pool for the Insurance of Nuclear Risks (SANP)
• The Intermediaries Guarantee Facility Limited (IGF)

SAIA initiatives

The SAIA is involved in several initiatives, both industry wide and short-term industry specific.

• Consumer education, access and enterprise development initiatives and other transformation issues
• Crime initiatives
• Road safety initiatives and other motor issues
• Image and reputation initiatives
• Legislative and regulatory initiatives

In its quest to fight insurance crime, and specifically also insurance fraud, the SAIA was instrumental in establishing the South African Insurance Crime Bureau (SAICB) at the end of 2008. The SAICB is an independent organization with its own members and close links to the SAIA.

The SAIA also supports the South African Police Services in combating crime, through participation in various Business against Crime South Africa (BACSA) initiatives. The SAIA donates a significant amount of money to Business against Crime on an annual basis to further specifically identified relevant initiatives.

The SAIA contributes to projects aiming at increasing road safety in South Africa and supports the Johannesburg Metro Police Department by implementing initiatives to improve road safety in partnership with BACSA.

The SAIA is also a member of Business Unity South Africa (BUSA) and is represented on various BUSA Committees.

The SAIA FSC Consumer Education Initiative, implemented annually since 2004, seeks to support projects that will improve financial literacy amongst low income consumers. The funds used for this initiative have in the past been contributed by SAIA members in terms of the Financial Sector Charter requirement that all financial institutions must contribute 0.2% of after tax profits to consumer education. SAIA considers consumer education so important however that the SAIA Board approved a new SAIA Consumer Education Strategy. This strategy affects all SAIA members, irrespective of whether the industry is governed by the Financial Sector Charter or the generic BBBEE Codes. According to this strategy, all SAIA members are required to contribute 0.2% of after tax profits to consumer education in the low income market, and are required to contribute at least half of this 0.2% to the SAIA consumer education initiative. The SAIA Board, considered a request that SAIA members that have received exemption for consumer education in terms of the Charter will also be exempted from consumer education in terms of the SAIA Consumer Education Strategy. The request was granted. SAIA members who wish to spend the full 0.2% within their group will also not be required to contribute to the SAIA initiative. SAIA members will, however, be expected to report on their spending on consumer education outside of the SAIA initiative.

SAIA’s roots go back to the early part of this century with the Council of Fire Insurance Companies being formed in 1907. The current SAIA was formed in 1973. This trade association celebrated its centenary in 2007 for serving the South African short-term insurance industry, albeit in different guises, for a full 100 years.

For more information on the SAIA, please contact the SAIA Public Relations Officer, Adéle Joubert on email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone: (011) 726 5381.