Image and Reputation-SAIA

The image and reputation of the industry is one of the key priority (focus) areas for SAIA, as identified by the SAIA Board. Although this is managed by SAIA as a stand- alone focus area, everything that SAIA and the short-term insurance industry, consisting of its vast number of individual and uniquely differently entities do, impact on the image and reputation of SAIA as well as the industry.

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The SAIA Board Committee: Image and Reputation deals with various important issues and includes SAIA Board members, as well as high-level co-opted members from the industry.

Image & Reputation Strategy

The image and reputation of the industry has become increasingly important. It is accepted that the insurance industry faces a challenge with regards to its image and reputation in the eyes of many consumers and some other role players. In addition, in a new age of consumerism, consumers have set high standards for service and value for money and are quick to exercise their rights when they feel aggrieved.

>>Click here to read more on the Image & Reputation Strategy

The core role of SAIA is to promote the interests of its members. In order to do so, SAIA needs to ensure that its members’ operating environment is optimal. A good environment is one that is conducive to good business, which includes the ability to successfully serve the current market as well as to expand the existing market. Many factors contribute to a good operating environment, including a positive image and reputation as perceived by all relevant role players. Yet it is not uncomplicated to address the image and reputation of the industry. The industry consists of many different role players. The actions of one, or a few of them, have an impact on the image and reputation of the whole industry.

It is against this background that SAIA, together with the SAIA Board Committee: Image & Reputation, embarked on the important quest to identify, consider, debate and confirm the elements of a new image and reputation strategy for the industry as well as for the entity entrusted with this task, the SAIA.

The SAIA Image and Reputation Strategy was approved by the SAIA Board at its meeting on 4 August 2009. The elements identified include:

An intensified self-regulatory emphasis by the industry and for the industry, including a new Code of Conduct
The continuation of meaningful industry initiatives such as consumer financial literacy, crime-combating initiatives, road safety initiatives, and many more
Continued participation in relevant activities of important role players
An information-sharing exercise regarding trends experienced by members
A targeted publicity drive creating awareness about industry activities as well as consumer education initiatives
A new emphasis on creating a credible identity for SAIA as the entity tasked with the responsibility of implementing an image and reputation campaign for the industry

The elements of this strategy are currently being implemented by the SAIA, and are in various stages of implementation.

Image & Reputation activities

Image & Reputation activities include:

Consumer education, crime and road safety projects
Management of Government relationships
Management of media relationships
Organised publicity
Monitoring of media coverage, as well as issues reported in the media
Management of the production of electronic (monthly SAIA Bulletin etc) and print publications (SAIA Annual review and other marketing and educational material)
Management of the SAIA website
Enhancing and strengthening of SAIA’s corporate identity
Events: The Annual SAIA AGM and Cocktail Function, media conferences and lunches, the Annual SAIA Committee Lunch, SAIA Board/Brokers Lunches, Monthly member lunches, and other events.
Staff welfare and motivation
Management of the Communiqué service

>> Click here to read about SAIA’s Image & Reputation Initiatives
>> Click here to read about SAIA’s stakeholder relationships
>> Click here to view upcoming events
>> Click here to read the latest SAIA Annual Review
>> Click here to read the latest SAIA Bulletin
>> Click here to read more about the SAIA Communiqué service

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The South African Insurance Association
Association Incorporated under Section 21
Registration No.1998/25543/08

Postal address:
P.O. Box 30619
Braamfontein
2017

Physical address:
3rd Floor, JCC House
27 Owl Street
Milpark

Contact detail:
Tel: +27 11 726 5381
Fax: +27 11 726 5351
Email: info@saia.co.za

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Image & Reputation

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